Our vision: A world where procrastination has lost, self-change feels doable, and Didly is the playful companion guiding millions from stuck to self-driven.
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Unser Angebot
Didly is a gamified self-change app to help people overcome procrastination and finally take action – one small, doable quest at a time.
We combine behavioral psychology, game mechanics and emotional design to turn resistance into momentum.
Think: Duolingo meets The Sims meets “I actually did the thing.”
Zielgruppe
Our target group: high-functioning individuals (25–40), often female, educated and digitally active – successful at work and/or in relationships, but overwhelmed privately. They repeatedly plan to change, but get stuck in cycles of overthinking, self-pressure and exhaustion.
Herausforderungen
- Translating psychological depth into intuitive, game-like user flows
- Designing for users in low-energy, high-resistance states
- Making the app playful and lovable enough to keep users coming back
- Building a strong tech/product team pre-funding (equity-first)
- Timing and securing public funding (FFF) for initial development
- Positioning clearly in a crowded market without becoming "just another mental health app"
Unsere Story
So I began learning – not about taxes, but about myself. I read over 140 books, took courses, listened to podcasts, and explored every method I could find to stay focused, energized, and engaged. It turned into a passion. Ever since, I’ve been diving deeper into behavioral psychology, habit change, and motivation – not to perfect myself, but to understand how change really works.
Now I want to give something back to others who are in a similar place: people who want to act, but can’t seem to start. Who struggle to stay on track, not because they’re lazy – but because life is heavy, noisy, exhausting. People who don’t have the time or energy to study motivation theory like I did.
With Didly, I want to build a game that makes action feel possible – even fun. A game that leaves you, after each interaction, with a small but real sense of: I’m not alone. I can do this. I feel stronger now.
For a long time, I was afraid to leave my safe job in corporate consulting and product management. Until in November 2023, I burned out – and had to stop working entirely.
The past 1.5 years have been about recovery. Today, I feel clearer, more vital and grounded than ever.
Now I’m ready to build something that feels deeply meaningful – something I’d want to use every day myself.
That’s why I’m starting Didly.
